David is bending it like Beckham in a new ad for Armani.

The designer company has just released the saucy image from their new ad campaign (or is it ab campaign?) featuring an bikini-briefs-wearing Becks reclining on a post at the beach.

In December, Becks was revealed as the “face” of Emporio Armani Underwear - although he certainly seems to be using much more of his anatomy to push the product.

“David is truly a modern day icon in that his fame extends well beyond the realm of soccer,” Armani said in a statement last year. “He is considered as one of the world’s most talented soccer players and a former captain of his national team, but his image has come to stand for more than this. He represents a notion of modern masculinity: as a sports hero, husband and father.”

The Galaxy soccer star created a major stir with the first campaign, which featured him in magazines and on billboards across the world, reclining on a bed in white underpants.

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